• Market Planning Analyst

    Requisition ID
    Finance and Accounting
  • Company Overview

    Dollar General (NYSE: DG) is a Fortune 200 company with more than 15,400 retail locations in 44 states, 16 distribution centers and 135,000 employees that embody our mission of Serving Others each and every day. We work in an energetic atmosphere that embraces innovation, diversity and teamwork, all while keeping our customers and communities at the center of everything we do! At Dollar General, employees have numerous growth and development career opportunities through award-winning training and being part of one of America’s fastest-growing retailers. Apply today and let’s grow together!


    General Summary:

    Dollar General’s Market Planning Analyst manages a regional territory of typically 4 to 5 states where they will be responsible for all aspects of strategic planning, including the identification of optimized locations and development of yearly tactical plans.  The Market Planning Analyst will be responsible for analysis of all sites submitted by real-estate partners and will also work closely with their respective real-estate director and managers to ensure sites submitted support the overall real-estate strategic plan.  The Market Planning Analyst will also work closely with Sr. Analysts and Managers on projects and “best in class” research where applicable.

    Job Details

    • Responsible for site analysis/sales projections of potential new and relocation opportunities in a regional territory (typically 4 – 5 states).  Sites submitted are scrutinized based on demographic, psychographic, competitive, and physical criteria and are modeled based upon a proprietary sales modeling technology and adjusted based on analyst’s understanding of market conditions and analog store trends.  Analyst ensures that the site is competitively positioned and fits the overall New store or Relocation strategy. Sites are run through a financial pro-forma to additionally ensure they meet corporate financial hurdle rates.
    • Responsible for strategic planning of potential new and relocation opportunities in assigned territory ensuring an adequate pipeline to meet corporate objectives.  All potential opportunities are discovered, vetted, and scored to develop a yearly strategic plan. That plan is deployed to and executed by Real-Estate Managers working in specific market areas.
    • Participates in internal consulting projects that require spatial and/or financial analysis as directed by managers; seeks feedback and assistance as needed.  Sample projects include Competitor Impact Analysis, Store Closing Profitability and Sales Transfer Analysis, Potential Real-Estate Acquisitions, New Market Cost Benefit Analysis, Disaster Store Analysis, Regional Mapping, etc.
    • Responsible for market enhancement strategy for existing markets to ensure we maintain a profitable network of stores and can adjust to ever changing market conditions. All stores within a market are analyzed for current performance/profitability, real-estate characteristics, and competitive environment.  


    • Excellent understanding of Microsoft Office applications (Excel, Word, PowerPoint)
    • Detail-oriented individual who can produce quality work with limited need for revisions
    • Ability to think analytically and spatially and make recommendations based on limited information
    • Ability to effectively communicate and present findings while being prepared for “the next question”
    • Ability to multi-task, gather data from multiple sources, prioritize, and manage/manipulate data
    • Ability to work in a fast paced environment, stay organized, and deliver quality results
    • Must be a dedicated team player, but capable of working independently, and self-motivated
    • Familiarity with Geographic Information System (GIS) technologies and mapping software
    • Knowledge of Financial Metrics and Accounting principles


    Work Experience and/or Education:

    Bachelor’s degree from an accredited college or university in Business or related field. 2+ Years in related field, market planning or strategic planning preferred.



    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.