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Requisition ID 
Marketing - Public Relations

Company Overview

Dollar General (NYSE: DG) is a Fortune 200 company with more than 14,500 retail locations in 44 states, 15 distribution centers and 130,000 employees that embody our mission of Serving Others each and every day. We work in an energetic atmosphere that embraces innovation, diversity and teamwork, all while keeping our customers and communities at the center of everything we do! At Dollar General, employees have numerous growth and development career opportunities through award-winning training and being part of one of America’s fastest-growing retailers. Apply today and let’s grow together!

Job Details

Job Title:

Manager, Personalization and Loyalty


Digital Marketing

Reports To:

Sr. Director, Marketing


Agency resources


General Summary:

The Personalization and Loyalty Manager will identify and deploy both scaled and personalized Digital Marketing campaigns through the most effective channels by customer segment.  This role will also support the development of a loyalty strategy, as well as identify, evaluate, and stand-up new-to-DG loyalty programs/tactics.  


Duties & Responsibilities:

  • Identify both scaled and personalized opportunities though data analytics; includes data unification across multiple sources of shopper insights
  • Deploy campaigns across relevant channels (display on and off property, social, e-mail, SMS, in-app, etc) leveraging owned channels and paid channels via our DMP; continually evaluate campaign and channel performance for optimization
  • Lead Digital Media Buying; be the subject matter expert across all digital media buying, including search, display, social, etc.; Lead DMP integration with both internal and external partners
  • Support digital circular reinvention; lead the creation of a personalized digital circular experience
  • Identify, explore, and recommend to test and scale new-to-DG loyalty tactics and opportunities



Knowledge, Skills, and Abilities: 

  • Strong analytics across multiple data sources and platforms, including digital media, sales data, and shopper data
  • Experienced with buying a variety of digital media types
  • CRM, ESP, marketing cloud, or other personalization technology experience
  • Experience with retailer and/or customer facing Loyalty programs
  • Ability to work across teams and thrive in a lean, fast-paced environment


Work Experience and/or Education: 

  • Bachelor’s Degree or equivalent experience
  • 7+ years experience in marketing, shopper/marketing analytics, digital marketing or digital media buying, 5+ years experience managing digital personalization, CRM, loyalty and/or digital media buying






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