DOLLAR GENERAL

  • SOCIAL MEDIA MANAGER

    Requisition ID
    2018-163096
    Location
    US-TN-GOODLETTSVILLE
    Category
    Marketing - Public Relations
  • Company Overview

    Dollar General (NYSE: DG) is a Fortune 200 company with more than 14,500 retail locations in 44 states, 15 distribution centers and 130,000 employees that embody our mission of Serving Others each and every day. We work in an energetic atmosphere that embraces innovation, diversity and teamwork, all while keeping our customers and communities at the center of everything we do! At Dollar General, employees have numerous growth and development career opportunities through award-winning training and being part of one of America’s fastest-growing retailers. Apply today and let’s grow together!

    Job Details

    Job Title:

    Manager, Social Media

    Department:

    Digital Marketing

    Reports To:

    Senior Director, Marketing

    Supervises:

    Agency resources

     

    General Summary: 

    The Social Media Manager is responsible for the ongoing management and growth of Dollar General's social media presence across both new and existing platforms in alignment with business priorities.  This role will serve as the voice of the DG brand on social media, as well as operate as the business’s subject matter expert across all social platforms and innovations. 

     

     

    Duties and Responsibilities: 

    • Manage enterprise-wide Social content calendar, integrating and prioritizing cross-functional needs and content; lead cross-functional Social working group
    • Develop, execute, and manage Social Media Marketing campaigns (paid and organic) and DG’s Social tone of voice development and implementation
    • Source and implement user and influencer generated content
    • Monitor across social platforms for business risk, including fraud, scams, coupon abuse/misuse, etc., support crisis communication activities, as well as assess competitive social presence
    • Be the subject matter expect across all Social platforms, including new capabilities, functionalities, change in algorithms/business models, current trends, new platforms, etc. and provide recommendations to the business
    • Own Social listening and monitoring services and related interactions with DG Customer Service
    • Create and maintain a social dashboard for DG Brand reporting

    Qualifications

    Knowlwdge, Skills, and Abilities: 

    • Hands-on knowledge of and experience in planning, managing, and executing Social Media initiatives
    • Understanding of Social Media monitoring tools, web analytics, Social Media management systems, Digital ecosystems, and innovation across the digital/social landscape
    • Solid analytical skills, including a deep understanding of Social Media analytics
    • Knowledge of Digital Marketing best practices
    • Ability to work across teams and thrive in a lean, fast-paced environment
    • Excellent written and communication skills
    • Understanding of the Digital production process
    • Knowledge of Social Media legal guidelines

     

    Work Experience and/or Education: 

    • Bachelor’s Degree or equivalent experience
    • 7+ years experience in Digital Marketing; including 4+ years managing social media content and platforms for a consumer-facing brand

     

     

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